![]() ![]() Airport Website & Sustainability Dashboard.Virtual Event Grand Opening (due to COVID-19).Working under all of those changing – and challenging – circumstances, Love developed a highly effective campaign from concept to launch that established the new Salt Lake City International Airport brand and educated the public (both locally and travelers from around the world) on what to expect when visiting Salt Lake City. The challenges of opening a new airport during a global pandemic required the Love team to think creatively and strategically to strike the right tone, deliver the clearest information possible, and quickly adapt events and marketing efforts. Love worked with airport staff to develop videos, kiosks, tradeshow materials and traveler brochures to enhance awareness efforts. Educating the public about the new Salt Lake City International Airport became a central theme of nearly every communications effort.
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